Site Architecture
When is consolidating two competing pages the wrong call?
Started by Swiss Knife SEO Moderators on Jul 29, 2026
0Replies
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Site Architecture
Information architecture, navigation, internal links, canonicals, faceted systems, and migration planning.
Architecture decides which pages get authority, which get discovered, and which sit in the index doing nothing. This category is for the structural work: hierarchy, navigation, internal link patterns, faceted systems, pagination, and the planning that keeps a migration from erasing a decade of equity.
Architecture problems rarely announce themselves. They show up as a category page that will not rank, a product set that never gets crawled, or a filter combination that generates URLs faster than anyone can review them. Describe the shape of the site and the symptom, and the diagnosis usually follows.
What belongs here
- Internal link distribution, orphan pages, and click depth
- Faceted navigation, filter URLs, and crawl traps
- Pagination patterns and how they interact with canonicals
- Category, subcategory, and product hierarchy decisions
- Migration mapping, redirect planning, and post launch recovery
- Consolidation choices when two pages compete for the same intent
Bring this with your question
- The template structure, described in words or as a simple tree
- Roughly how many URLs exist per template
- Where the internal links to the affected page come from today
- What the page is meant to rank for, and what ranks instead
Approved discussions
2 discussions
Site Architecture
Click depth or internal links: which says a page is too deep?
Started by Swiss Knife SEO Moderators on Jul 28, 2026
0Replies
70Views