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General SEO Discussion

Strategy, experiments, career questions, industry changes, and topics that cross several disciplines.

Some questions cross every discipline, and forcing them into a narrow room makes them worse. Strategy calls, experiment design, industry changes, client conversations, and career decisions belong here.

This is also the right place for the questions people hesitate to ask. How to price an audit, how to tell a client that a recommendation will not work, how to decide what to stop doing: those get better answers from practitioners than from a search result.

What belongs here

  • Strategy, prioritization, and choosing what not to work on
  • Experiment design, holdout groups, and reading a test honestly
  • Algorithm updates and separating a pattern from a coincidence
  • Client and stakeholder conversations that keep going wrong
  • Pricing, scoping, and career questions from working practitioners
  • Anything that touches several categories at once

Bring this with your question

  • The decision you are trying to make, stated plainly
  • The constraints that are fixed and the ones that are negotiable
  • What you have already ruled out, and why
  • The outcome that would count as success

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